A lifelong native of terrain-diverse southeastern Idaho, Joni Dixon has always appreciated the understated beauty of the Intermountain West. Her fondness for all things natural and authentic shows in both her Idaho Falls home and in her store on First Street.

This quest to integrate natural elements into her everyday life formed the cornerstone of Etched in Stone. In 2003, Joni brought her years of marketing and design experience to the etching studio, then turned to technology to speed up the ancient art of engraving.

Today, Joni leads a team of artists and engravers — including her own kids Jana Schultz and Tim Richens — in transforming locally gathered stones into personal accents. The business has expanded its collections into tile and slate, fulfilled thousands of custom requests, and renewed old favorites to best complement today's rustic-contemporary tastes.

Etched products draw interest with their simple class that suits both indoor and outdoor decor. With price points between $10 and $500 (and weather-impervious bulk up to 100 pounds), the fresh yet timeless products have earned the reputation of affordable artifacts.

As the premier producer of engraved stones in the Western U.S., Etched in Stone sells through two channels: specialty retail shops (including its own storefront in Idaho Falls), and here on the web. To learn more about the life of an etched stone, see Services.

Contact Etched in Stone to open a reseller account or to order a one-of-a-kind keepsake.